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For success from Business Technology investments, firms must learn to look inward as well as outward

Date : 24 Dec, 2015     Location : New Delhi    Source : forbesindia     Related Link   

With the digital revolution, almost all industries are in the grip of delivering a superior experience to customers. Delivering to outside-in considerations such as customer experience, engagement and expectations have become more important than ever. While it is well known that the success of a digital or a business technology initiative is measured by the business value it delivers, it is important to keep in mind that the business value we talk about is not limited to aspects that directly impact customer engagement, but also covers internally-focussed factors that deliver value to our own businesses.

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